Show notes pages are standard for most podcast websites. Photo by Startup Stock Photos from Pexels Here are a few ways episode transcripts can completely transform how users find your brand on the web. This will automatically place relevant keywords on-page, no keyword stuffing required, making it easy for potential listeners to find your content. Instead of creating content to fit specific keywords, you can use the transcripts of your podcast episodes on your website. Keyword research can take a lot of time and resources, but here is where being a podcaster pays off. One of the main components to optimizing your website for SEO is determining the right focus keywords for your brand.
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How to use podcast episode transcripts to improve SEO With just a few simple tweaks to your podcast site, you can do a lot to raise your Search Engine Results Page (SERP) ranking. It’s a huge topic in the world of marketing, and if you’re new to the field, it can feel overwhelming.
Search Engine Optimization, or SEO, is the process of optimizing your website and content so that it can be discovered effectively via search engines. Once you have a website, it’s time to figure out how to drive traffic to it, which is where SEO comes in. Check out Squarespace, Wix, or WordPress and pick the platform that’s right for you.
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Pro tip: Though setting up a site may seem daunting, it’s possible to get one up and running in less than an hour. Rule #1 of podcast promotion is to be everywhere your potential listeners are. If you don’t show up in a web search, then you are leaving all of those listeners on the table. Not everyone uses social media or iTunes, but everyone uses search engines. Instead, you want to create a hub for your content that you own and can control.īesides, not having a website means that you’re missing out on a massive pool of prospective listeners. Other platforms may come and go, but you don’t want your web presence to go with them when they do. With all of the various hosting sites, podcast aggregators, and social media platforms around, I know that it may not seem too important for a podcaster to have a dedicated website.
There’s something that you need to know right from the start. Today we’re going to talk about how you can use your episode transcripts to boost SEO, increase discoverability, and organically grow your podcast’s audience. While there’s nothing you can do to improve your luck, there are some best practices that can have an effect on your success. However, in most cases, podcast success comes down to hard work and a lot of luck! Sometimes virality can be attributed to the star power of a host or the production abilities of a popular podcast network.
Every podcaster wants to know the secret to successfully building an audience.
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